Thursday, January 26, 2012
Loads of artists singing some corny song together. Or deejays locking themselves up for a week with nothing to eat but a smoothie a day. Showbiz does the craziest things for charity. But this campaign is different. It manages to get the same kind of attention with nothing more than eight seconds of silence.
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Thursday, January 26, 2012
Dear business men, business women,
Dear fellow marketers,
The last months have been hard on all of us. The current economic climate has left us little breathing space and very cautious of every step we take. Consequences have often been hard and ruthless. And make no mistake: there are still rough times ahead of us. Budgets will be cut. Resources will be tightened. Consumers will question our every move.
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Tuesday, January 24, 2012
It’s that time of the year again when you wish friends, family and loved ones a good health and godspeed. But what should we wish for in business? If I am to believe – and how can I not – the economic press, we are facing a recession. Seems to me it makes sense to wish for an abundance of new leads. New business that can hopefully compensate for the decrease in expenditure with existing clients, that will most likely happen during a recession.
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Tuesday, January 24, 2012
When scrolling through the Trend report 2012 or reading a recent article on the raising of the Belgian Retail Sales Index, it’s impossible to deny that e-commerce is growing mature in Belgium. So why not go beyond the basic facts and learnings of the well-known Amazon e-commerce case for once? Here are a few extra tips to keep in mind when optimizing your e-commerce strategies.
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Thursday, January 19, 2012
Did you go this year? To the Brussels motor show, the 'Auto salon' 2012? You're planning to? You too want to go and drool over some exotic GT and end up buying the reasonable low-emission family car your wife tells you too? Well, this year, this petrolhead won't. This year, this car guy will give it a raincheck. This year, I'll be moaning one of the most distinctive car brands in the automotive history.
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Thursday, January 12, 2012
Kamp Kwadraat, that’s the name of the brand new leisure centre in our home town Overijse. To tell you the truth, the name is not all that new. The building has been known as “the camp” for nearly a century now. Today, municipal workers are working overtime to turn it into a 2.000 m² multifunctional leisure centre for the young and the young at heart. So, when they asked us to come up with a new name, we combined the building’s historical context with its current purpose.
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Tuesday, January 03, 2012
You asked for it, so we printed it. LUON & PUB present 'Mad Men Today, the book.' And since we're in a generous mood, you can download the e-book for free. What's more: the first 25 who tweet about it, get the printed hard copy.
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Friday, December 30, 2011
In 2011, we all became financial experts. The financial updates on the TV news became the new weather reports - and Professor De Grauwe more popular than Sabine Hagedoren. We learned what inflation means and we learned that saving money is a sure way of losing it nowadays. We tell you what the experts don't. LUON tells you what to invest in for 2012.
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Tuesday, December 27, 2011
The ink on the contract hasn't dried yet, but the owners of luxurious shops on the Champs Elysées are popping their best champaigns already, for they expect massive increase of their sales: the Beckhams are moving to the city of light! David Beckham has signed an 18-month deal with Paris Saint Germain, for €800 000 a month. The majority of his income however, comes from sponsor deals. Good for €17 million a year. 3 million from Adidas alone. Not bad for a 38 year old who 'cannot kick with his left foot, cannot head a ball, cannot tackle and he doesn't score many goals,' according to George Best.
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Monday, December 26, 2011
Stir together the summit of Belgian marketing with a two-day session of inspiring ideas, tricks and hands-on advice. Flavor it with some delicious sushi rolls. And what do you get? A successful first edition of the LUON Wassup lunches.
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Friday, December 02, 2011
“Why haven’t I thought of this before?”
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Thursday, December 01, 2011
Meet Mario. Mario does graphics. Makes pictures. Cuts movies. Mario does great impersonations. We call him Supermario. Today, we celebrated Supermario. For he has been working 10 years at LUON.
That calls for LUON Breezers. Hold on: Breezer?!
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Thursday, December 01, 2011
Technology is fun. And beautiful. User interfaces get better and richer by the day. Yet they become less visible. Remember the days you first had to go through a thick manual every time you bought a new phone? These days, you simply unbox your iPad and you're off.
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Thursday, December 01, 2011
An internet study from last September revealed that 86% of Belgian websites had not been updated in the previous 12 months. In other words: only 14% of the 669.252 indexed Belgian websites was updated within the past year. Stunning figures.
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Thursday, December 01, 2011
When the economy is under pressure, we go hunting for new customers. We target them with everything we’ve got: bundles, packs, promotions, everything it takes to have them buy from us and not from our competitors. In that new business spree, we seem to forget all about our existing customers. Luckily, our good old customers are loyal to us.
Or are they?
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