Monday, May 07, 2012
Why reinvent the wheel? When you accept the restrictions of a medium and do your best to get the most out of it, you sometimes end up with great results. Just like this neat little Twitter campaign for Smart.
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Friday, May 04, 2012
LinkedIn has managed to establish itself as a strong network with a remarkable constant growth worldwide as well as in Belgium.
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Wednesday, May 02, 2012
Every year, the people from The Next Web invite some of the best speakers in the tech world over to their conference in Amsterdam. It’s the place to be to attend inspiring sessions, talk to interesting people from all over the world, and generally have a good time. No wonder that LUON this year, for the fourth year in a row, packed its bags to join the party.
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Friday, April 13, 2012
March 31st 2012, talk about a deadline. If you manage conversations for brands on Facebook just like us, you’ll surely know what we’re talking about. If you don’t: Facebook switched from that day on permanently to its new timeline layout. Which meant we had to adapt and renew the Facebook designs for our brands on Facebook.
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Monday, April 02, 2012
The growing market penetration of smartphones and tablets continues to influence the surfing behavior of internet users.
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Friday, March 30, 2012
Every new edition of the Caples Awards traditionally stirs up an avalanche of creativity. Amidst this creative tsunami, it was the Pedigree Doggelgänger campaign that caught our eye this year.
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Monday, March 26, 2012
We all like a good crime series on TV. NCIS, Criminal Minds, CSI NY,… you name it: when it’s on, we’ll watch (except for CSI Miami that is – could one of these criminals please take out David Caruso next time?).
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Wednesday, February 29, 2012
A study reveals that 37% of Belgian internet users feel positive about targeted advertising. However, 10% of the respondents only needed to have the concept of targeted advertising explained to them first.
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Tuesday, February 28, 2012
The essence of true customer marketing? Listening to customers, understanding them and interacting with them in an honest and relevant way. The client relationship is the goal, not sales. Those are a (very) welcome long-term result.
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Tuesday, February 28, 2012
What is elastic web design?
Elastic design
(aka ‘adaptive layout’ or ‘responsive design’) in web building means that your website’s structure changes into the most optimal display according to the device used to visit it. Or simply put: one website to fit all screen sizes.
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Monday, February 27, 2012
The CTA or Call To Action. When I take a look at the communication I find in my snail-mailbox, it often looks more like a scream than a call. It looks like a cry of despair, from someone who's lost. From someone who's crying out on the wrong medium. Because you can't really hear a painting, can you?
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Sunday, February 19, 2012
The fast-evolving world of digital marketing has undergone profound changes over the past year. 2012 will offer us some even more interesting developments. Enjoy LUON's 10 Marketing trends to watch in 2012.
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Wednesday, February 15, 2012
Tired of being stuck in first gear on your way to work? And sick of queuing all the way back again in the evening? Then the Aurelium ClubHouse will come as a relief. These brand new Aurelium headquarters will open their doors shortly to everyone who wants to work remotely, unbound by the limits of time and space. The new building will be a blessing for all who want to work in a state of the art workspace, with direct access to the latest technological accommodations.
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Monday, February 06, 2012
It's not that we want to brag or anything. Or wait, yes, actually, we do. Endulge us. For we've been proven right way sooner than we expected. Remember what I wrote on December 30, on this very blog? No? Let me refresh your memory with the exact quote.
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