What's buzzing?

  • Web design trend: cards

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    At the Google I/O conference last month, Google introduced their new design guidelines called Material Design. These specs will be used to redesign all the Google products: Search, their web apps and the whole Android ecosystem. One important component of this Material Design is cards, a design trend used by all the major key players online.   Cards are not a new phenomenon: Twitter switched to cards, Pinterest always displayed their content in the form of cards, Facebook redesigned its news feed as cards and Google is already using cards for Google Now on Android.

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  • Beyond advertising: Paid by Relevance

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    Banner ads, expandables, interactive takeovers, reskins, overlays… our websites and mobile apps are flooded by advertising messages, all hoping to collect a few views and clicks. And cents of course, because how else are we going to keep it all up in the air? Well, turns out there’s another, far less intrusive and beautifully elegant possibility.

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  • WassUp Recap, March/April 2014 edition: the slides

    Once again, a big thank you for everyone attending our 'WassUp Recap' sessions, in which we take a look into the past to detect the trends and define the to do's for the future.

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  • Want to become your own landlord in 2014?

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    Us Belgians are suckers for tradition. That becomes strikingly clear in December. Aren’t we all in some way anticipating the surprises waiting for us under that pine tree? That’s what inspired LUON and Belgian real estate developer Immpact to launch a new campaign during the holiday season.

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  • Getting off on the right foot in 2014

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    How do you convey your warmest wishes to customers who’ve been loyal all through 2013?

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  • Number of the Month: November 2013

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    Many industry experts have agreed that advertising on the Internet is broken. Ads aren’t generating the revenue that advertisers are expecting, forcing websites to run even more aggressive ads. This has often resulted in an overload of pop-ups, flashing banners and video or audio commercials that start playing out of nowhere. But as these advertisements are becoming even more obnoxious, users will click them even less, resulting in a vicious circle of forced down revenues.

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  • Ever enhanced the value of your email data with RFM scoring?

    As you may know, the RFM scoring model is traditionally based upon transactional customer data. Using Recency, Frequency and Monetary value allows you to group customers, based  on their purchase behavior and potential value.

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  • 5 Key takeaways from my internship at LUON

    Laurence VerbistSix weeks ago, uncertain what to expect, I joined the LUON team for my first day as an intern. My goal was to get an idea of what marketing is like in real life. Looking back today, I feel like the past six weeks flew by, and my internship met my expectations by far. Over the weeks, I got the chance to take part in various projects, in which I contributed to sales pitches, assisted in research, participated in brainstorms and meetings, attended clients’ and internal briefings, and much more.
    Thanks to these opportunities, I got a glimpse of how marketing works in practice and acquired valuable real-life insights.

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  • LUON puts the Ghent museums on the digital map

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    For their online communication 'The Ghent museums' recently teamed up with LUON. We started by creating  a fresh-looking and easy-to-use one page website which combines all info on Ghent’s 9 museums. The look and feel is based upon the new logo and offers an international feel for foreign visitors.

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  • Becel’s Hartloper activation for a healthier lifestyle

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    According to the Belgian League of Cardiologists 7 out of 10 Belgians suffer from a high cholesterol level. That is no good news, as high cholesterol is one of the major causes for coronary disease. To battle this ‘silent killer’ Becel pro.activ, one of Belgium’s leading margarine brands, set up a special program to help Belgians above 35 move actively at least 30 minutes a day.

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  • Amora reintroduces Smurf themed mustard goblets

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    Can you believe it’s been nearly 20 years since Amora sold his last mustard goblet with a Smurf scenery on it? Back in the days an average family had at least one of these must-haves in the tableware cupboard. So when Amora decided to reintroduce the Smurf prints, they called on LUON to make the news spread like a fire.

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  • From content marketing to content strategy: now is the time.

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    Back in 1996, Bill Gates wrote an article on the future of the Internet. In it, he coined the now famous phrase “content is king”. But now, 17 years of online content marketing later, how strong stands our king really? With average bounce rates between 40% and 60%, Facebook engagement rates of a mere 1% and conversion rates below 2%, our content clearly isn’t  performing as well as it should.

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  • Inspiration of the month: Nivea Sun Care Campaign

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    Getting a nice tan, safely protected by Nivea sunscreen, while charging up your mobile phone on the beach. The Brazilian Nivea sun care campaign hit both birds with one stone.

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  • Number of the Month: August 2013

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    New technologies and media have given enterprises a wide array of tools to collect information about their customers and the things they like. This has made it possible for companies to test specific actions and optimize their communication and products, all by listening to what the customers are saying.

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  • Jonas wins his weight in Chokotoffs

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    To give the Chokotoff contest a flying start a few weeks back, we encouraged the whole LUON staff to enter the Ultimate Stadium Experience.

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