Monday, May 27, 2013
To give the Chokotoff contest a flying start a few weeks back, we encouraged the whole LUON staff to enter the Ultimate Stadium Experience.
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Friday, May 10, 2013
When it comes to cooking, Belgian consumers mainly associate Maïzena — the leading brand in cornstarch — with the thickening of fine sauces. It is however a well-kept kitchen secret that our grandmothers have always used Maïzena to add a dose of lightness to their home-made pies and pastry.
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Wednesday, May 08, 2013
As more and more services turn digital, the use of computers has become a daily necessity. We use internet as main source for media and information, making it easy to assume that everybody now owns a PC with an internet connection.
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Wednesday, May 08, 2013
Summer’s drawing nearer and so the need to look extra sharp grows stronger. That’s why we launched a brand new summer campaign for the Weight Care range of slimming products. It aims to convince women to try out a Weight Care course and get rid of that blasted spare tire before summer. And to keep it deflated, once and for all!
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Wednesday, May 08, 2013
The world wide web has been LUON’s playground for quite some years now. But Google gave that statement a whole new meaning a while ago when they launched the World Wide Maze. This Google Chrome experiment turns every possible website into an online maze game in just one single click.
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Thursday, March 28, 2013
“Big Data” is the talk of the town. And of every marketing congress in town. It’s hailed as the new holy grail of business, the final frontier for marketers, the offer you shouldn’t refuse. But is it really?
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Thursday, March 28, 2013
It’s hard to explain global warming to adults, let alone making it clear to children. What exactly is it? What are the effects? And what can we do to push back those effects? GEOlino, a scientific magazine for kids, wanted to make it tangible for them, but not with a dry-as-dust theory.
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Wednesday, March 27, 2013
From our car design studio: the Eni Tesla Roadster.
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Wednesday, March 27, 2013
2013 is a very special year. Six years after the very first edition of the Conti4x4Trophy, Continental is all set to launch the final edition of its four wheel drive adventure. With a brand new online preselection and a fresh twist, making the contest more exciting than ever!
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Wednesday, March 27, 2013
Social media - everyone, anywhere, anytime
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Wednesday, March 27, 2013
To coincide with our move to Mechelen, we strengthened some of our teams with fresh talent.
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Tuesday, March 19, 2013
Once again, a big thank you for everyone attending our 'WassUp Recap' session!
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Tuesday, March 05, 2013
If there’s one campaign that makes us feel good, it’s this one. Even though it’s about serious matters. For starters, it proves that the medium direct mail is still alive and kicking. Secondly, it demonstrates that smart personalisation and plugging into what your target group is familiar with, is truly the way to go.
Result? A seriously attention-grabbing mailpiece.
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Monday, March 04, 2013
There are very few brands that can match up to the success of sweets brand Chokotoff. For many families, a cupboard without a bag of this through-and-through Belgian product is hard to imagine.
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Monday, March 04, 2013
The Belgian League of Cardiologists has pointed out that nearly 7 out of 10 Belgians suffer from high cholesterol. However, many of them don’t realize they do. A routine check-up at the doctor’s often confronts people with the slumbering problem.
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