Sunday, February 19, 2012
The fast-evolving world of digital marketing has undergone profound changes over the past year. 2012 will offer us some even more interesting developments. Enjoy LUON's 10 Marketing trends to watch in 2012.
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Wednesday, February 15, 2012
Tired of being stuck in first gear on your way to work? And sick of queuing all the way back again in the evening? Then the Aurelium ClubHouse will come as a relief. These brand new Aurelium headquarters will open their doors shortly to everyone who wants to work remotely, unbound by the limits of time and space. The new building will be a blessing for all who want to work in a state of the art workspace, with direct access to the latest technological accommodations.
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Tuesday, February 14, 2012
For Lipton, “Drink positive” is so much more than just a baseline. It’s a way of living. The proof? The launch of their brand new “Breek De Sleur Kalender”, an online calendar that hands you your daily dose of inspiration.
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Monday, February 06, 2012
It's not that we want to brag or anything. Or wait, yes, actually, we do. Endulge us. For we've been proven right way sooner than we expected. Remember what I wrote on December 30, on this very blog? No? Let me refresh your memory with the exact quote.
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Monday, February 06, 2012
Ever dreamt of owning an apartment in the heart of Antwerp? Then hitch a ride on tram number 11 and dream away between the Eksterlaar and Melkmarkt stops. You’ll find it feels just like peering out of the window your newly acquired first-class apartment.
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Thursday, February 02, 2012
There's never been more fuzz in Belgian media about Twitter and its users than last week. One hashtag ignited such explosive debates that it started to trend worldwide soon after its launch. In terms of exposure and impact, #30J was definitely a hit. However, for its creator, it probably felt like the explosion of a hand grenade, just after you realised you threw the pin at the enemy.
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Thursday, January 26, 2012
Loads of artists singing some corny song together. Or deejays locking themselves up for a week with nothing to eat but a smoothie a day. Showbiz does the craziest things for charity. But this campaign is different. It manages to get the same kind of attention with nothing more than eight seconds of silence.
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Thursday, January 26, 2012
Dear business men, business women,
Dear fellow marketers,
The last months have been hard on all of us. The current economic climate has left us little breathing space and very cautious of every step we take. Consequences have often been hard and ruthless. And make no mistake: there are still rough times ahead of us. Budgets will be cut. Resources will be tightened. Consumers will question our every move.
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Tuesday, January 24, 2012
It’s that time of the year again when you wish friends, family and loved ones a good health and godspeed. But what should we wish for in business? If I am to believe – and how can I not – the economic press, we are facing a recession. Seems to me it makes sense to wish for an abundance of new leads. New business that can hopefully compensate for the decrease in expenditure with existing clients, that will most likely happen during a recession.
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Tuesday, January 24, 2012
When scrolling through the Trend report 2012 or reading a recent article on the raising of the Belgian Retail Sales Index, it’s impossible to deny that e-commerce is growing mature in Belgium. So why not go beyond the basic facts and learnings of the well-known Amazon e-commerce case for once? Here are a few extra tips to keep in mind when optimizing your e-commerce strategies.
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Thursday, January 19, 2012
Did you go this year? To the Brussels motor show, the 'Auto salon' 2012? You're planning to? You too want to go and drool over some exotic GT and end up buying the reasonable low-emission family car your wife tells you too? Well, this year, this petrolhead won't. This year, this car guy will give it a raincheck. This year, I'll be moaning one of the most distinctive car brands in the automotive history.
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Thursday, January 12, 2012
Kamp Kwadraat, that’s the name of the brand new leisure centre in our home town Overijse. To tell you the truth, the name is not all that new. The building has been known as “the camp” for nearly a century now. Today, municipal workers are working overtime to turn it into a 2.000 m² multifunctional leisure centre for the young and the young at heart. So, when they asked us to come up with a new name, we combined the building’s historical context with its current purpose.
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Tuesday, January 03, 2012
You asked for it, so we printed it. LUON & PUB present 'Mad Men Today, the book.' And since we're in a generous mood, you can download the e-book for free. What's more: the first 25 who tweet about it, get the printed hard copy.
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Friday, December 30, 2011
In 2011, we all became financial experts. The financial updates on the TV news became the new weather reports - and Professor De Grauwe more popular than Sabine Hagedoren. We learned what inflation means and we learned that saving money is a sure way of losing it nowadays. We tell you what the experts don't. LUON tells you what to invest in for 2012.
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Tuesday, December 27, 2011
The ink on the contract hasn't dried yet, but the owners of luxurious shops on the Champs Elysées are popping their best champaigns already, for they expect massive increase of their sales: the Beckhams are moving to the city of light! David Beckham has signed an 18-month deal with Paris Saint Germain, for €800 000 a month. The majority of his income however, comes from sponsor deals. Good for €17 million a year. 3 million from Adidas alone. Not bad for a 38 year old who 'cannot kick with his left foot, cannot head a ball, cannot tackle and he doesn't score many goals,' according to George Best.
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