Archive for tag:
Thoughts

  • Beyond advertising: Paid by Relevance

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    Banner ads, expandables, interactive takeovers, reskins, overlays… our websites and mobile apps are flooded by advertising messages, all hoping to collect a few views and clicks. And cents of course, because how else are we going to keep it all up in the air? Well, turns out there’s another, far less intrusive and beautifully elegant possibility.

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  • Inspiration of the month: Giraffe bread

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    The essence of true customer marketing? Listening to customers, understanding them and interacting with them in an honest and relevant way. The client relationship is the goal, not sales. Those are a (very) welcome long-term result.

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  • Being right for 2012

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    It's not that we want to brag or anything. Or wait, yes, actually, we do. Endulge us. For we've been proven right way sooner than we expected. Remember what I wrote on December 30, on this very blog? No? Let me refresh your memory with the exact quote.

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  • #30J : a striking conversation

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    There's never been more fuzz in Belgian media about Twitter and its users than last week. One hashtag ignited such explosive debates that it started to trend worldwide soon after its launch. In terms of exposure and impact, #30J was definitely a hit. However, for its creator, it probably felt like the explosion of a hand grenade, just after you realised you threw the pin at the enemy.

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  • State of Marketing, 2012

    Dear business men, business women,
    Dear fellow marketers,

    The last months have been hard on all of us. The current economic climate has left us little breathing space and very cautious of every step we take. Consequences have often been hard and ruthless. And make no mistake: there are still rough times ahead of us. Budgets will be cut. Resources will be tightened. Consumers will question our every move.

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  • Saab: when the brand beats the product.

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    Did you go this year? To the Brussels motor show, the 'Auto salon' 2012? You're planning to? You too want to go and drool over some exotic GT and end up buying the reasonable low-emission family car your wife tells you too? Well, this year, this petrolhead won't. This year, this car guy will give it a raincheck. This year, I'll be moaning one of the most distinctive car brands in the automotive history.

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  • Mad Men Today: it's printed!

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    You asked for it, so we printed it. LUON & PUB present 'Mad Men Today, the book.' And since we're in a generous mood, you can download the e-book for free. What's more: the first 25 who tweet about it, get the printed hard copy.

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  • LUON reveals: your best investment for 2012.

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    In 2011, we all became financial experts. The financial updates on the TV news became the new weather reports - and Professor De Grauwe more popular than Sabine Hagedoren. We learned what inflation means and we learned that saving money is a sure way of losing it nowadays. We tell you what the experts don't. LUON tells you what to invest in for  2012.

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  • Bend it like Beckham: David has Klout.

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    The ink on the contract hasn't dried yet, but the owners of  luxurious shops on the Champs Elysées are popping their best champaigns already, for they expect massive increase of their sales: the Beckhams are moving to the city of light! David Beckham has signed an 18-month deal with Paris Saint Germain, for  €800 000 a month. The majority of his income however, comes from sponsor deals. Good for €17 million a year. 3 million from Adidas alone. Not bad for a 38 year old who 'cannot kick with his left foot, cannot head a ball, cannot tackle and he doesn't score many goals,' according to George Best.

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  • Direct van New York (II)

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    En wanneer is iets direct? Als we een mailing hebben uitgestuurd naar een gesegmenteerde database? Als er ergens een <perso naam> staat? Is iets interactief omdat het 'zevenentwintig gazillioen' keer op youtube bekeken is?

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  • Mad Men Today: Would the Carousel still sell the Wheel?

    Thanks for tuning into the 13th and last episode of a weekly series on the LUON blog. "Mad Men Today: Just How Toasted Are We?" We might have called it Contemporary Advertising for Dummies. But we thought Don Draper might tell the story better. Today, Eastman enters the building. Don wheels in the Kodak account by telling them their new slide projector is really a Carousel. Then we wonder: shouldn't Don learn PHP today?

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  • Mad Men Today: Meet the real Don Draper.

    Thanks for tuning into the 12th episode of a weekly series on the LUON blog. "Mad Men Today: Just How Toasted Are We?" We might have called it Contemporary Advertising for Dummies. But we thought Don Draper might tell the story better. Today, we try to find out who the real Don Draper is. And we stumble upon one of the most inspiring speeches ever in advertising. It was written 50 years ago, and it still defines what an agency should be about today.

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  • Mad Men Today: the USP and the ape trap

    Thanks for tuning into the 11th episode of a weekly series on the LUON blog. "Mad Men Today: Just How Toasted Are We?" We might have called it Contemporary Advertising for Dummies. But we thought Don Draper might tell the story better. This episode, Peggy has a hard time writing copy for a weight-loss device that doesn’t actually make you lose weight. What to do when your product sucks?

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  • Mad Men Today: Do the great schlep

    Thanks for tuning into the 10th episode of a weekly series on the LUON blog. "Mad Men Today: Just How Toasted Are We?" We might have called it Contemporary Advertising for Dummies. But we thought Don Draper might tell the story better. Fight of the night for this episode? Advertising versus Public Relations. Last man standing wins: decision on knock-out only.

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  • Mike Lee at The Next Web 2011

    Watch Mike -the world's toughest programmer- Lee discussing technology, design and marketing for people. By far my favorite keynote speech from this year's edition of The Next Web conference. Sit back and enjoy...

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