Archive for tag:
Research

  • From content marketing to content strategy: now is the time.

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    Back in 1996, Bill Gates wrote an article on the future of the Internet. In it, he coined the now famous phrase “content is king”. But now, 17 years of online content marketing later, how strong stands our king really? With average bounce rates between 40% and 60%, Facebook engagement rates of a mere 1% and conversion rates below 2%, our content clearly isn’t  performing as well as it should.

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  • Number of the Month: November 2012

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    Does Pinterest have an effect on purchase decisions?   We have all heard of Pinterest by now. Lots of marketers are wondering if and how to use this new social tool in their advantage. It all seems nice enough and joining will give our brand that modern edge. But in the end: will it really have an effect on purchase decisions and tangible sales?

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  • Bend it like Beckham: David has Klout.

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    The ink on the contract hasn't dried yet, but the owners of  luxurious shops on the Champs Elysées are popping their best champaigns already, for they expect massive increase of their sales: the Beckhams are moving to the city of light! David Beckham has signed an 18-month deal with Paris Saint Germain, for  €800 000 a month. The majority of his income however, comes from sponsor deals. Good for €17 million a year. 3 million from Adidas alone. Not bad for a 38 year old who 'cannot kick with his left foot, cannot head a ball, cannot tackle and he doesn't score many goals,' according to George Best.

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  • How LUON stays SMART

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    Beware, the information monsters are on the loose! They’re feasting on whitepapers, documents, guides and presentations. And devouring everything about strategy, media, activation, results and tracking.

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  • Number of the Month: August 2011

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    According to recent Facebook analysis, content posted on a Facebook brand page on average reaches only 16 percent of fans (for a brand posting 5 out of 7 days).

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  • Fail faster with multivariate testing

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    Multivariate testing is the process of experimenting with different combinations of design elements on a web page to see which is more intuitive or corresponds the best with the visitor.

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  • De beste plaats in het winkelschap

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    Onderzoek wijst uit dat de supermarktbezoeker lui aangelegd is.

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  • MarketingSherpa year-end survey shows ROI by tactic

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    MarketingSherpa and ad:tech's year-end survey of more than 1200 marketers, shows which online tactics provided great ROI in 2008.

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  • Nearly half US women would give up sex before internet

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    In the category "Research":(Via MarketingCharts.

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  • Economy gives e-coupons a boost

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    Consumers are using coupons to hang on to their favorite brands during the economic downturn, and the web seems to be the favored source among printable coupon fans.

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  • Expectant moms spread the word online

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    Some interesting facts & figures for all those working on the baby brands Word of mouth is as important—possibly even more important—to mothers as it is to consumers overall.

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  • Recession in Online Advertising?

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    Nope.

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  • Podcasts aren't just for young nerds

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    Good eMarketer overview of the demographics of podcast listeners:1) There is a nearly even gender split between male and female US podcast listeners, with 25- to 34-year-olds making up the largest single age bloc with 24% representation in the study2) An age-based study showed a 10-point increase in the percentage of respondents ages 25 to 34 who said they listened to podcasts (from 45% in April 2006 to 55% in May 2007) to a doubling in the response rate among listeners ages 50 to 64 (from 8% in May 2006 to 16% in May 2007) 3) Even avid podcasters did not necessarily download podcasts on a daily basis: only 5% of US college students downloaded podcasts on a daily basis, compared with 83% who used e-mail, 54% who used social networks and 40% who engaged in IM’ing every day.

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