Archive for tag:
Trends

  • Number of the Month: November 2013

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    Many industry experts have agreed that advertising on the Internet is broken. Ads aren’t generating the revenue that advertisers are expecting, forcing websites to run even more aggressive ads. This has often resulted in an overload of pop-ups, flashing banners and video or audio commercials that start playing out of nowhere. But as these advertisements are becoming even more obnoxious, users will click them even less, resulting in a vicious circle of forced down revenues.

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  • Number of the Month: August 2013

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    New technologies and media have given enterprises a wide array of tools to collect information about their customers and the things they like. This has made it possible for companies to test specific actions and optimize their communication and products, all by listening to what the customers are saying.

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  • Number of the Month: May 2013

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    As more and more services turn digital, the use of computers has become a daily necessity. We use internet as main source for media and information, making it easy to assume that everybody now owns a PC with an internet connection.

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  • Number of the Month: March 2013

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    Social media - everyone, anywhere, anytime

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  • Number of the Month: February 2013

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    Mobile devices, including smartphones, are becoming indispensable to our daily lives, changing consumer engagement and purchasing behaviour.

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  • Number of the Month: October 2012

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    Who wants to be listed no.1 in Google?   Search engines are influential channels in the awareness and consideration stages of the decision-making process and represent an essential component to a balanced digital channel mix.

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  • Number of the Month: September 2012

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    Why is EdgeRank so important for successful Facebook marketing?

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  • Update: WPG Publishers take maiden voyage on Pinterest with LUON

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    Fifty Shades Of Grey, that's what the buzz is all about. WPG Publishers wanted to launch the erotic bestseller in Belgium with a blast and called upon us for help.

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  • Number of the Month: July 2012

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    Heard about the latest Pinterest phenomenon? The newest star of social media, based on the simple idea that “a picture is worth 1000 words”, has seen a tremendous growth since its launch in March 2010.

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  • Fnac goes glossy

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    What do you get when you blend top fashion brands like Dolce & Gabbana, Hugo Boss and Roberto Cavalli with high tech products of, let's say, Nikon and Apple? Allow us to answer that one for you: it’s the brand new Fnac Fashion & High Tech catalogue.

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  • Update on mobile email design

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    In this era of mobile technology we don’t even have to physically sit in front of a computer any longer to surf the World Wide Web or check our emails. In fact, a Return Path study brought to light that the number of emails read via mobile devices rose by a staggering 82.4% between March 2011 and March 2012. Us Belgians mainly read our emails via our mobile phones during weekends. With an 85% share in this particular market segment, there is no doubt that Apple has taken the ‘mobile’ market by storm.

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  • Number of the month: May 2012

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    LinkedIn has managed to establish itself as a strong network with a remarkable constant growth worldwide as well as in Belgium.

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  • Number of the month: April 2012

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    The growing market penetration of smartphones and tablets continues to influence the surfing behavior of internet users.

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  • Number of the month: February 2012

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    A study reveals that 37% of Belgian internet users feel positive about targeted advertising. However, 10% of the respondents only needed to have the concept of targeted advertising explained to them first.

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  • Being right for 2012

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    It's not that we want to brag or anything. Or wait, yes, actually, we do. Endulge us. For we've been proven right way sooner than we expected. Remember what I wrote on December 30, on this very blog? No? Let me refresh your memory with the exact quote.

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