Wednesday, May 08, 2013
As more and more services turn digital, the use of computers has become a daily necessity. We use internet as main source for media and information, making it easy to assume that everybody now owns a PC with an internet connection.
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Wednesday, March 27, 2013
Social media - everyone, anywhere, anytime
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Monday, March 04, 2013
Mobile devices, including smartphones, are becoming indispensable to our daily lives, changing consumer engagement and purchasing behaviour.
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Wednesday, October 10, 2012
Who wants to be listed no.1 in Google?
Search engines are influential channels in the awareness and consideration stages of the decision-making process and represent an essential component to a balanced digital channel mix.
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Monday, September 10, 2012
Why is EdgeRank so important for successful Facebook marketing?
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Monday, September 10, 2012
Fifty Shades Of Grey, that's what the buzz is all about. WPG Publishers wanted to launch the erotic bestseller in Belgium with a blast and called upon us for help.
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Wednesday, July 25, 2012
Heard about the latest Pinterest phenomenon? The newest star of social media, based on the simple idea that “a picture is worth 1000 words”, has seen a tremendous growth since its launch in March 2010.
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Wednesday, June 20, 2012
What do you get when you blend top fashion brands like Dolce & Gabbana, Hugo Boss and Roberto Cavalli with high tech products of, let's say, Nikon and Apple? Allow us to answer that one for you: it’s the brand new Fnac Fashion & High Tech catalogue.
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Monday, June 11, 2012
In this era of mobile technology we don’t even have to physically sit in front of a computer any longer to surf the World Wide Web or check our emails. In fact, a Return Path study brought to light that the number of emails read via mobile devices rose by a staggering 82.4% between March 2011 and March 2012. Us Belgians mainly read our emails via our mobile phones during weekends. With an 85% share in this particular market segment, there is no doubt that Apple has taken the ‘mobile’ market by storm.
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Friday, May 04, 2012
LinkedIn has managed to establish itself as a strong network with a remarkable constant growth worldwide as well as in Belgium.
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Monday, April 02, 2012
The growing market penetration of smartphones and tablets continues to influence the surfing behavior of internet users.
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Wednesday, February 29, 2012
A study reveals that 37% of Belgian internet users feel positive about targeted advertising. However, 10% of the respondents only needed to have the concept of targeted advertising explained to them first.
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Monday, February 06, 2012
It's not that we want to brag or anything. Or wait, yes, actually, we do. Endulge us. For we've been proven right way sooner than we expected. Remember what I wrote on December 30, on this very blog? No? Let me refresh your memory with the exact quote.
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Friday, December 30, 2011
In 2011, we all became financial experts. The financial updates on the TV news became the new weather reports - and Professor De Grauwe more popular than Sabine Hagedoren. We learned what inflation means and we learned that saving money is a sure way of losing it nowadays. We tell you what the experts don't. LUON tells you what to invest in for 2012.
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Friday, October 07, 2011
Don’t you get tired of it every now and then? Of people telling you marketing has completely changed?
Of the marketing seminars who tell you to be relevant – because, yeah: you’ve been in business for more than a decade selling completely and utterly irrelevant products?
And do you too want to grab that chair and hit the social media guru repeatedly with it when he says that your brand now really must have a new Facebook app, instead of the old one 3 months ago – like he once said you really needed a shop in SecondLife? Do you start yawning too when your IT department says you must be on the iPad and have a mobile version of your outdated website, because it’s – god forbid – not yet in HTML 5 but – oh, blasphemy – in Flash?
Honestly? Well, sometimes we get tired of it too.
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