Archive for tag:
Viral campaigns & games

  • Inspiration of the Month: World Wide Maze

    The world wide web has been LUON’s playground for quite some years now. But Google gave that statement a whole new meaning a while ago when they launched the World Wide Maze. This Google Chrome experiment turns every possible website into an online maze game in just one single click.

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  • Inspiration of the month: The Hole Story interactive playground

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    Imagine you just received the following briefing: promote the documentary ‘The Hole Story’ online and raise awareness for the social and ecological impact of the ever-expanding mining industry in Canada. Not an easy task, indeed. Because, to be honest: how on earth do you make a weighty documentary fun in an online environment? With great ease, so it seems. At least, that’s the way creative workshop Akufen took on the mission.

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  • Inspiration of the Month: Bodyform’s sharp-witted reply

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    How should brands react to negative posts on their social media brand pages? React defensively? Simply ignore them? Or as most social media rulebooks suggest: react in a transparent, clear way?

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  • Inspiration of the month: love or football?

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    What does a soccer fan love the most: his wife or his team? A burning question which now links the Puma brand to the love for the sport.  See how simple and straightforward they did it.

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  • Update: WPG Publishers take maiden voyage on Pinterest with LUON

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    Fifty Shades Of Grey, that's what the buzz is all about. WPG Publishers wanted to launch the erotic bestseller in Belgium with a blast and called upon us for help.

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  • Inspiration of the month: How Google Street View turns your street into a film set

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    How do you find out if the neighborhood around that new flat you’re intending to move into isn’t gangland? What’s an easy way to take a virtual stroll through that picturesque Italian village you‘re visiting during your summer holidays? And how do you check if your favorite teenage hangout still looks exactly like you remember it? It’s dead simple: you let Google Street View do the hard work for you. And if you’ve ever used this geolocation tool, you’ll have to admit: looking up all those familiar spots can be highly addictive.

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  • Inspiration of the month: 8 seconds of silence

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    Loads of artists singing some corny song together. Or deejays locking themselves up for a week with nothing to eat but a smoothie a day. Showbiz does the craziest things for charity. But this campaign is different. It manages to get the same kind of attention with nothing more than eight seconds of silence.

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  • Probably the best beer ads in the world

    Disclaimer: the below beer commercials have been chosen for their viral goodness and not so much for their rich taste whatsoever.

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  • Top ten virals of 2008 according to The Guardian

    A list in The Guardian of the top ten virals of 2008 based on compiling numbers of views from Youtube, Dailymotion, Metacafe, Break and Vimeo.

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  • AC/DC video in an Excel spreadsheet

    AC/DC may not be leading the digital music revolution, but this Microsoft Excel spreadsheet video is great.

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  • Uniqlo widget

    Nice campaign from retailer Uniqlo.

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  • A Nike treat for soccer fans

    Seleziona file" alt="" />The new Nike soccer movie does it again.

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  • Get out and play

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    New Nokia campaign to promote Ngage game console.

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  • My country used to be sweet land of liberty

    This video (from 2006) is made by FCCFU, in protest of the strict regulations by the FCC (the American Federal Communications Commission).

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