Archive for tag:
World of advertising

  • Inspiration of the month: Nivea Sun Care Campaign

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    Getting a nice tan, safely protected by Nivea sunscreen, while charging up your mobile phone on the beach. The Brazilian Nivea sun care campaign hit both birds with one stone.

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  • Inspiration of the month: Smart, it even fits into 140 characters

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    Why reinvent the wheel? When you accept the restrictions of a medium and do your best to get the most out of it, you sometimes end up with great results. Just like this neat little Twitter campaign for Smart.

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  • Inspiration of the month: Doggelgänger

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    Every new edition of the Caples Awards traditionally stirs up an avalanche of creativity. Amidst this creative tsunami, it was the Pedigree Doggelgänger campaign that caught our eye this year.

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  • Number of the month: February 2012

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    A study reveals that 37% of Belgian internet users feel positive about targeted advertising. However, 10% of the respondents only needed to have the concept of targeted advertising explained to them first.

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  • Inspiration of the month: 8 seconds of silence

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    Loads of artists singing some corny song together. Or deejays locking themselves up for a week with nothing to eat but a smoothie a day. Showbiz does the craziest things for charity. But this campaign is different. It manages to get the same kind of attention with nothing more than eight seconds of silence.

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  • Mad Men Today: it's printed!

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    You asked for it, so we printed it. LUON & PUB present 'Mad Men Today, the book.' And since we're in a generous mood, you can download the e-book for free. What's more: the first 25 who tweet about it, get the printed hard copy.

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  • Direct van New York (II)

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    En wanneer is iets direct? Als we een mailing hebben uitgestuurd naar een gesegmenteerde database? Als er ergens een <perso naam> staat? Is iets interactief omdat het 'zevenentwintig gazillioen' keer op youtube bekeken is?

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  • Direct from New York

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    We're deadbeat. We watched casemovies, read boards, debated, paused, drank coffee, argued, laughed, sighed, applauded. Drank more coffee. Argued again. In two days we reviewed some 800 cases. So yeah, I'm deadbeat. But let me reassure you: direct marketing is still very much alive.
    Here's what I learnt on the Caples judging panel.

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  • WassUp - June 28, 2011

    This week's topics: Where and how to use micro target groups?

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  • Mad Men Today: Would the Carousel still sell the Wheel?

    Thanks for tuning into the 13th and last episode of a weekly series on the LUON blog. "Mad Men Today: Just How Toasted Are We?" We might have called it Contemporary Advertising for Dummies. But we thought Don Draper might tell the story better. Today, Eastman enters the building. Don wheels in the Kodak account by telling them their new slide projector is really a Carousel. Then we wonder: shouldn't Don learn PHP today?

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  • Mad Men Today: Meet the real Don Draper.

    Thanks for tuning into the 12th episode of a weekly series on the LUON blog. "Mad Men Today: Just How Toasted Are We?" We might have called it Contemporary Advertising for Dummies. But we thought Don Draper might tell the story better. Today, we try to find out who the real Don Draper is. And we stumble upon one of the most inspiring speeches ever in advertising. It was written 50 years ago, and it still defines what an agency should be about today.

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  • Mad Men Today: the USP and the ape trap

    Thanks for tuning into the 11th episode of a weekly series on the LUON blog. "Mad Men Today: Just How Toasted Are We?" We might have called it Contemporary Advertising for Dummies. But we thought Don Draper might tell the story better. This episode, Peggy has a hard time writing copy for a weight-loss device that doesn’t actually make you lose weight. What to do when your product sucks?

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  • Mad Men Today: Do the great schlep

    Thanks for tuning into the 10th episode of a weekly series on the LUON blog. "Mad Men Today: Just How Toasted Are We?" We might have called it Contemporary Advertising for Dummies. But we thought Don Draper might tell the story better. Fight of the night for this episode? Advertising versus Public Relations. Last man standing wins: decision on knock-out only.

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  • Mad Men Today: Does size really matter?

    Thanks for tuning in to the ninth episode of a weekly series on the LUON blog. "Mad Men Today: Just How Toasted Are We?" We might have called it Contemporary Advertising for Dummies. But we thought Don Draper might tell the story better. This episode, we wonder which agency serves you best: the independent one or the one that’s part of a big network.

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  • Mad Men Today: Yes, we are servants of Satan.

    Thanks for tuning in to the eighth episode of "Mad Men Today: Just How Toasted Are We?" We could have called it Contemporary Advertising for Dummies, but we thought Don Draper could tell the story better. This episode, Don gets high with a girlfriend and some beatniks and winds up in an existentialist discussion. Is advertising really evil?

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