Put on your leather boots, grow a handlebar moustache and start your engines. LUON just launched the biggest truckvertising campaign Belgium has ever seen. No less than 275 eighteen wheelers will drive around the country with a billboard for tire brand Continental on the back of their trailers. Because when you advertise on trucks you just have to think big, right?
Winter tires
Have you thought about winter tires already? Yes we know, it’s only October. But keeping in mind the stock shortage of last year, now is definitely the time. And that’s what this campaign is all about: reminding drivers to order their set on time. Trough an impactful concept and a clear message.
Landing page
To facilitate the ordering process for consumers, we set up a matching webpage as well. On www.afrit-continental.be people can find a tire dealer in their neighborhood and learn everything there is to know about Continental and its winter tires.
Considering giving your ride some winter wheels as well?
> Check out where to order your set