A fresh catalogue for Fnac left the building, supporting their 30th anniversary promotional offering. We Kept It Simple and Straightforward.
Not every catalogue needs to be a magalogue. Nor needs it to deliver story telling within a broader customer experience. Sometimes you just need a qualitative, easy-to-browse, easy-to-scan overview of promotions and products. Wrapped into a well-balanced catalogue with a good user interface, stimulating the consumer to get up and visit the nearest Fnac store.
So we did just that. Traffic building guaranteed.