“Why haven’t I thought of this before?”
Does that ever cross your mind when you see a new creative idea conquering the web? Many creatives surely had this reflex when seeing this mailpiece. It’s clever. It’s fresh. It’s so simple. It looks as if it could have been done a million times before. But apparently no-one ever did, until now.
Message: this car will give you goose bumps.
Idea: this mailpiece will give you goose bumps. Literally.
Execution: They simply finished the mailpiece with an extra hair raising electrostatic layer.