A breath of fresh air wheezes through the pharmacy

Do you know Opt-O-Dor? That’s a tiny little pill that helps you prevent having bad breath. Not by masking it with another scent, like mints or mouth wash do, but by neutralizing it at the source. Producer Revogan asked us to come up with a new concept to promote the product in the pharmacies. We gladly stuck our noses into that matter.

Providing a concept for Opt-O-Dor proved to be task not to be taken lightly. For lots of consumers, bad breath and body odor are still sensitive subjects. So, rather than shocking them or making them laugh about it, we chose to reassure them with straightforward point-of-sales material. A fresh concept for pharmacies, wouldn’t you agree?