The MijnVoordeel Perfect Match contest

From Arnaud Bouclier | Tuesday, September 13, 2011, in LUON campaigns


MijnVoordeel.be is an online promotional platform for Visa and MasterCard holders, managed by Atos Worldline. Its main purpose is to attract new members, refine and improve the Visa / MasterCard experience and get women excited about the offers on MijnVoordeel.be. And of course, to eventually boost the number of credit card transactions. To reinforce the platform, LUON and Atos Worldline joined forces for the Perfect Match contest.

The Idea

“Shopping is fun. It’s an opportunity to grant yourself that little extra. Because returning home with only what you were planning to buy isn’t all that exciting, now is it? “

That’s what MijnVoordeel is all about: carefree shopping, without having to worry too much about your wallet. The program gives you the opportunity to spoil yourself once in a while.

Members who entered the Perfect Match contest could win an extra €100 shopping budget for themselves and a friend or family member. An offer that made the whole MijnVoordeel idea tangible. All they had to do was guess what their fellow shopaholics would spend their extra shopping budget on.

The campaign tied in with a shopping event, organized by Nina, a popular women’s magazine. This gave the contest nationwide coverage through both editorial and commercial inserts. We combined that with a crafty e-mail program, a web banner campaign and a refer-a-friend mechanic.

The Result

More than just a fun day of shopping for the subscribers, the contest proved to be bull’s eye for the brand as well. It exposed the platform to a broader audience and upgraded it from a rational, promotional tool to a full-blown shopping experience on its own.

- In total, 16.107 people entered the contest, of whom 14 % through the refer-a-friend module.

- 12% of the contest registrations became new MijnVoordeel.be members.

- And last but not least: a stunning 4.4% direct increase in card transactions.

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