Getting a nice tan, safely protected by Nivea sunscreen, while charging up your mobile phone on the beach. The Brazilian Nivea sun care campaign hit both birds with one stone.
The ad agency Giovanni+Draffcb had the brilliant idea to integrate a solar powered mobile phone charger in an ad that ran in a Brazilian magazine promoting Nivea’s brand new sun lotion.
It goes without saying that this stunt went down a storm with the – primarily female - Brazilian audience and far beyond. Originality: check! Talkability: check! Brand synergy: check! We should be hitting ourselves over the head for not coming up with this idea. White sandy beaches, bikinis and sun… so darn obvious.
Dig into the campaign