LUON homepage
LUON homepage

Loads of artists singing some corny song together. Or deejays locking themselves up for a week with nothing to eat but a smoothie a day. Showbiz does the craziest things for charity. But this campaign is different. It manages to get the same kind of attention with nothing more than eight seconds of silence.

How does it work? Simple: the Moment Of Silence inc. launched an audio track on iTunes with eight seconds of silence, symbolizing the eight years Steve Jobs fought cancer. By purchasing this track, you donate 99 cents to organizations that support pancreatic cancer organizations. A ridiculously simple way to get people thinking about the subject.

Can’t wait to see the track rocketing to the top of the pop charts. Or the charts of the Cannes Lions, for that matter.

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