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Inspiration of the month: Doggelgänger

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Every new edition of the Caples Awards traditionally stirs up an avalanche of creativity. Amidst this creative tsunami, it was the Pedigree Doggelgänger campaign that caught our eye this year.

This nifty online campaign makes dog adoption very tangible by finding your personal “Doggelgänger”. The application matches your facial features with those of dogs from the shelter and selects the one that best fits your looks. The result: the site welcomed 2.6 million visits and generated roughly 1.1 million matches. And what’s more: dog adoptions increased with 112%.

And even if you’re not really a dog-person, we’re sure you’ll go soft when the tool generates your Doggelgänger. Wanna bet? Try it out yourself on http://www.doggelganger.co.nz.

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