LUON homepage
LUON homepage

Inspiration of the month: Doggelgänger

Scroll down

Every new edition of the Caples Awards traditionally stirs up an avalanche of creativity. Amidst this creative tsunami, it was the Pedigree Doggelgänger campaign that caught our eye this year.

This nifty online campaign makes dog adoption very tangible by finding your personal “Doggelgänger”. The application matches your facial features with those of dogs from the shelter and selects the one that best fits your looks. The result: the site welcomed 2.6 million visits and generated roughly 1.1 million matches. And what’s more: dog adoptions increased with 112%.

And even if you’re not really a dog-person, we’re sure you’ll go soft when the tool generates your Doggelgänger. Wanna bet? Try it out yourself on http://www.doggelganger.co.nz.

  • Brand new Facebook designs for timeline layout

    Brand new Facebook designs for timeline layout

    View more
    View blog
  • Off to Offf by night. Driedaagse design marathon in Antwerpen

    Off to Offf by night. Driedaagse design marathon in Antwerpen

    View more
    View blog
  • Number of the Month: March 2013

    Number of the Month: March 2013

    View more
    View blog
  • Inspiration of the month: How Google Street View turns your street into a film set

    Inspiration of the month: How Google Street View turns your street into a film set

    View more
    View blog