LUON homepage
LUON homepage

Inspiration Of The Month: GEOlino Meltdown

Scroll down

It’s hard to explain global warming to adults, let alone making it clear to children. What exactly is it? What are the effects? And what can we do to push back those effects? GEOlino, a scientific magazine for kids, wanted to make it tangible for them, but not with a dry-as-dust theory.

For that purpose, GEOlino developed a board game where kids can experience the effects of global warming themselves. The game has to be filled with water and frozen in the freezer. The challenge? Guide their miniature polar bear over the melting ice cubes, all the way to the mainland. MELTDOWN makes children experience the effects of global warming in a playful way, without being patronised. A prime example of educational gameplay, where the medium becomes the message.

  • Beyond advertising: Paid by Relevance

    Beyond advertising: Paid by Relevance

    View more
    View blog
  • Singing songs and shaking bums with Kapitein Winokio in 360°

    Singing songs and shaking bums with Kapitein Winokio in 360°

    View more
    View blog
  • Inspiration of the Month: the Penguin Soundtracks Spotify app

    Inspiration of the Month: the Penguin Soundtracks Spotify app

    View more
    View blog
  • Gespot: 5 interessante marketing start-ups

    Gespot: 5 interessante marketing start-ups

    View more
    View blog