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Inspiration of the month: How Google Street View turns your street into a film set

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How do you find out if the neighborhood around that new flat you’re intending to move into isn’t gangland? What’s an easy way to take a virtual stroll through that picturesque Italian village you‘re visiting during your summer holidays? And how do you check if your favorite teenage hangout still looks exactly like you remember it? It’s dead simple: you let Google Street View do the hard work for you. And if you’ve ever used this geolocation tool, you’ll have to admit: looking up all those familiar spots can be highly addictive.

Some brands are making clever use of that knowledge by embedding Google Street View in their campaigns. The idea is both cunning and simple: you enter your home address (or any other location you’ve ever been to) and the ‘live’ Street View images will appear as background settings of a campaign movie built with branded content.

Want to see how that works? Just check out the three stunning cases below.

The Wilderness Downtown

One of the very first interactive movies built with geolocation technology. This interactive music video for Arcade Fire teleports you back to the place where you grew up. The experiment uses Google Chrome, HTML 5 and set its first interactive steps with Street View as well.

Giant Steps

You’d better be prepared: Disneyland Paris is sending a 50-foot Goofy over to your house. And before you know it, you’ll be off to celebrate the 20th anniversary of the theme park. An amazing video with clever Google Street View integration.

Chaos in your town

This campaign is our personal favorite. It blends with Street View so smoothly, it almost feels like you’re watching a real science fiction movie. And above all, check out the product it promotes. Whoever said insurance advertising is boring?

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