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Inspiration of the month: love or football?

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What does a soccer fan love the most: his wife or his team?

A burning question which now links the Puma brand to the love for the sport.  See how simple and straightforward they did it.

They organized a scientific research in collaboration with the University of Bristol. They chose the most die-hard fans of the English Premier League team Newcastle United as their guinea pigs.

At last the everlasting dilemma was to be solved: girl or game? Inevitably, the research got lots of media attention, both on and offline. And Puma? They got more than a fair share of free publicity.

Want to know what or who makes a supporter's heart tick?  Check out the entertaining video Puma made about it. And discover in the mean time what a smart PR campaign can do for your brand.

 

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