LUON homepage
LUON homepage

Inspiration of the month: Smart, it even fits into 140 characters

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Why reinvent the wheel? When you accept the restrictions of a medium and do your best to get the most out of it, you sometimes end up with great results. Just like this neat little Twitter campaign for Smart.

The campaign embraced the 140-character limit and used those restrictions to make a stop-motion animation in good ol’ ascii-code. Scrolling down @smartarg’s Twitter stream by hitting the j-key made the ascii-Smart drive along its timeline. Payoff: Smart fits anywhere, even in 140 characters.

Simple, creative and totally smart.

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