LUON homepage
LUON homepage

Inspiration of the month: Smart, it even fits into 140 characters

Scroll down

Why reinvent the wheel? When you accept the restrictions of a medium and do your best to get the most out of it, you sometimes end up with great results. Just like this neat little Twitter campaign for Smart.

The campaign embraced the 140-character limit and used those restrictions to make a stop-motion animation in good ol’ ascii-code. Scrolling down @smartarg’s Twitter stream by hitting the j-key made the ascii-Smart drive along its timeline. Payoff: Smart fits anywhere, even in 140 characters.

Simple, creative and totally smart.

  • Getting off on the right foot in 2014

    Getting off on the right foot in 2014

    View more
    View blog
  • Integrated 2015 pt 1

    Integrated 2015 pt 1

    View more
    View blog
  • Number of the Month: November 2012

    Number of the Month: November 2012

    View more
    View blog
  • A little help goes a long way…

    A little help goes a long way…

    View more
    View blog