LUON homepage
LUON homepage

Inspiration of the month: stethoscope audio spot

Scroll down

If there’s one campaign that makes us feel good, it’s this one. Even though it’s about serious matters. For starters, it proves that the medium direct mail is still alive and kicking. Secondly, it demonstrates that smart personalisation and plugging into what your target group is familiar with, is truly the way to go.
Result? A seriously attention-grabbing mailpiece.

So what exactly did they do?

In order to convince more doctors to do social work in Africa, this South African agency developed a mailpiece addressed to foreign doctors. They 'hid' an mp3 player in a tiny wooden box, containing a straightforward audio spot that could only be heard by doctors. To be able to hear the extremely low-pitched spot, the receiver needed to press his/her stethoscope onto the indicated area inside the box. How much more one-on-one can you get?

Want to know how it sounded? Check out the case video.

  • Inspiration of the month: 8 seconds of silence

    Inspiration of the month: 8 seconds of silence

    View more
    View blog
  • Integrated 2015 pt 1

    Integrated 2015 pt 1

    View more
    View blog
  • Call to action: 7 tips for Munch

    Call to action: 7 tips for Munch

    View more
    View blog
  • Inspiration of the Month: World Wide Maze

    Inspiration of the Month: World Wide Maze

    View more
    View blog