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Living the squad life with Lipton Ice Tea and its influencers

Influencer Marketing for Lipton Ice Tea

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Everything is better when together, right? Words of wisdom, that new philosophy of Lipton Ice Tea. But we all know a picture is worth a thousand words, so we thought: let’s show the world why everything really is better when together! Which is why we asked 6 of the coolest influencers in Belgium to bring that motto to life through social media. All summer long, they let their followers have a peek at how to live the squad life. With Lipton Ice Tea, of course!

#SquadGoals

Meeting Lost Frequencies, sipping mocktails at the Lipton T-Room, chilling at Pukkelpop ... this summer, our influencers are having the time of their lives with both their friends and Lipton Ice Tea.

True #SquadGoals! In other words, moments made to register on Instagram, Snapchat and Facebook. A great way for influencers to share their way of living the squad life with their fans, but also a unique opportunity for Lipton Ice Tea. Not only did the brand find a refreshing way to organically increase its reach, it also managed to get much closer to its target group by letting credible Lipton ambassadors share their stories.

Want to see what our influencers are up to? Make sure to follow Lipton Icea Tea on Instagram and Facebook for one very refreshing summer!

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