Number of the month: April 2012
The growing market penetration of smartphones and tablets continues to influence the surfing behavior of internet users
According to recent research by InSites Consulting, 47% of smartphone holders in Europe connect to the internet daily using their phone.
However, uptake of mobile internet remains lower in Belgium compared to other European countries. Nevertheless, it has experienced rapid growth throughout 2011: website traffic originating from mobile devices almost tripled between January and December 2011, exceeding overall website traffic by 3%.
While those results are far from extraordinary, mobile internet is set to achieve new heights in 2012 fueled by new-generation devices, the launch of the iPad3 and iPhone5 as well as a double-digit purchase intention.
So, how important is this target group to your business? What is the impact of mobile internet users on your digital marketing activities? Pay close attention to the mobile traffic reporting in your Google Analytics account (or any other web analytics tool) and prepare to be surprised by the numbers! In the meantime, the following readings will provide you greater insights into mobile marketing:
Elastic web design and content strategy