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Number of the Month: July 2012

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Heard about the latest Pinterest phenomenon?

The newest star of social media, based on the simple idea that “a picture is worth 1000 words”, has seen a tremendous growth since its launch in March 2010.

With a total of about 20 million unique monthly visitors, Pinterest has become the third most popular social network in the United States and has taken the 10 million mark at a faster pace than any other standalone website (comScore data).

But Pinterest is also gaining momentum outside of US borders. It currently counts 57% of visitors from other countries compared to only 23% back in November 2011.

In Belgium, we already find a wide variety of companies present on Pinterest including magazines, tourism federations, government agencies, banks, retailers and web stores. Some of those companies can be found on BVLG’s Pinterest board From Belgium.

At LUON, we are proud to have set up one of the first Belgian Pinterest campaigns: a ‘repin & win’ contest for WPG Publishers. This summer campaign is still going strongly.
Check it out here: http://www.wpg.be/acties/vijftig-tinten/ !

Are you asking yourself whether Pinterest is something for your business? Have a look at this video infographic containing some interesting facts & figures as well as terminology guidance and tips.

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