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Number of the month: May 2012

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LinkedIn has managed to establish itself as a strong network with a remarkable constant growth worldwide as well as in Belgium.

While Facebook remains the largest social media network in Belgium (4.5 million members), LinkedIn has expanded to a network of more than 1.1 million Belgian profiles and remains the fastest-growing social network in Belgium, representing a yearly growth rate of 38% (bvlg).

Over the years, LinkedIn has successfully evolved from a pure hiring & recruiting platform to a vast information hub. Since 2011, it has opened up and has been introducing new features to improve communication opportunities between brands and consumers.

Looking to develop more effective opportunities for companies, LinkedIn is launching two new features. While currently only available to early release partners in the US, Targeted Updates and Follower Statistics, offer company page administrators access to greater targeting capabilities.

Businesses use social media for a variety of reasons, but when it comes down to conversion, LinkedIn seems to be a great source for both B2B and B2C lead generation. A recent study conducted by Hubspot, found that LinkedIn generated a direct visitor-to-lead conversion rate (2,74%) almost 3 times higher than both Facebook (0,77%) and Twitter (0,69%).

So next time you review your company’s social media strategy, do not just ignore this professional-focused networking site. Make sure to consider LinkedIn and evaluate its marketing opportunities for your business.

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