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  • Inspiration of the month: Nivea Sun Care Campaign

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    Getting a nice tan, safely protected by Nivea sunscreen, while charging up your mobile phone on the beach. The Brazilian Nivea sun care campaign hit both birds with one stone.

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  • Number of the Month: August 2013

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    New technologies and media have given enterprises a wide array of tools to collect information about their customers and the things they like. This has made it possible for companies to test specific actions and optimize their communication and products, all by listening to what the customers are saying.

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  • Jonas wins his weight in Chokotoffs

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    To give the Chokotoff contest a flying start a few weeks back, we encouraged the whole LUON staff to enter the Ultimate Stadium Experience.

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  • Maïzena and LUON breathe fresh air into 20 Belgian baking classics

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    When it comes to cooking, Belgian consumers mainly associate Maïzena — the leading brand in cornstarch — with the thickening of fine sauces. It is however a well-kept kitchen secret that our grandmothers have always used Maïzena to add a dose of lightness to their home-made pies and pastry.

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  • Number of the Month: May 2013

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    As more and more services turn digital, the use of computers has become a daily necessity. We use internet as main source for media and information, making it easy to assume that everybody now owns a PC with an internet connection.

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  • Dive into the summer without spare tire thanks to Weight Care

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    Summer’s drawing nearer and so the need to look extra sharp grows stronger. That’s why we launched a brand new summer campaign for the Weight Care range of slimming products. It aims to convince women to try out a Weight Care course and get rid of that blasted spare tire before summer. And to keep it deflated, once and for all!

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  • Inspiration of the Month: World Wide Maze

    The world wide web has been LUON’s playground for quite some years now. But Google gave that statement a whole new meaning a while ago when they launched the World Wide Maze. This Google Chrome experiment turns every possible website into an online maze game in just one single click.

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  • Does my data look BIG in this? A call for Smart Data

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    “Big Data” is the talk of the town. And of every marketing congress in town. It’s hailed as the new holy grail of business, the final frontier for marketers, the offer you shouldn’t refuse. But is it really?

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  • Inspiration Of The Month: GEOlino Meltdown

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    It’s hard to explain global warming to adults, let alone making it clear to children. What exactly is it? What are the effects? And what can we do to push back those effects? GEOlino, a scientific magazine for kids, wanted to make it tangible for them, but not with a dry-as-dust theory.

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  • Pure design

    From our car design studio: the Eni Tesla Roadster.

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  • Continental’s last Conti4x4Trophy gets a new twist

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    2013 is a very special year. Six years after the very first edition of the Conti4x4Trophy, Continental is all set to launch the final edition of its four wheel drive adventure. With a brand new online preselection and a fresh twist, making the contest more exciting than ever!

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  • Number of the Month: March 2013

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    Social media - everyone, anywhere, anytime

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  • LUON kicks off in Mechelen with fresh talent

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    To coincide with our move to Mechelen, we strengthened some of our teams with fresh talent.

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  • WassUp Recap, March 2013 edition: the slides

    Once again, a big thank you for everyone attending our 'WassUp Recap' session!

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  • Inspiration of the month: stethoscope audio spot

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    If there’s one campaign that makes us feel good, it’s this one. Even though it’s about serious matters. For starters, it proves that the medium direct mail is still alive and kicking. Secondly, it demonstrates that smart personalisation and plugging into what your target group is familiar with, is truly the way to go.
    Result? A seriously attention-grabbing mailpiece.

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