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  • Inspiration of the Month: World Wide Maze

    The world wide web has been LUON’s playground for quite some years now. But Google gave that statement a whole new meaning a while ago when they launched the World Wide Maze. This Google Chrome experiment turns every possible website into an online maze game in just one single click.

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  • Does my data look BIG in this? A call for Smart Data

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    “Big Data” is the talk of the town. And of every marketing congress in town. It’s hailed as the new holy grail of business, the final frontier for marketers, the offer you shouldn’t refuse. But is it really?

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  • Inspiration Of The Month: GEOlino Meltdown

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    It’s hard to explain global warming to adults, let alone making it clear to children. What exactly is it? What are the effects? And what can we do to push back those effects? GEOlino, a scientific magazine for kids, wanted to make it tangible for them, but not with a dry-as-dust theory.

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  • Pure design

    From our car design studio: the Eni Tesla Roadster.

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  • Continental’s last Conti4x4Trophy gets a new twist

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    2013 is a very special year. Six years after the very first edition of the Conti4x4Trophy, Continental is all set to launch the final edition of its four wheel drive adventure. With a brand new online preselection and a fresh twist, making the contest more exciting than ever!

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  • Number of the Month: March 2013

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    Social media - everyone, anywhere, anytime

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  • LUON kicks off in Mechelen with fresh talent

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    To coincide with our move to Mechelen, we strengthened some of our teams with fresh talent.

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  • WassUp Recap, March 2013 edition: the slides

    Once again, a big thank you for everyone attending our 'WassUp Recap' session!

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  • Inspiration of the month: stethoscope audio spot

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    If there’s one campaign that makes us feel good, it’s this one. Even though it’s about serious matters. For starters, it proves that the medium direct mail is still alive and kicking. Secondly, it demonstrates that smart personalisation and plugging into what your target group is familiar with, is truly the way to go.
    Result? A seriously attention-grabbing mailpiece.

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  • Chokotoff goes social

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    There are very few brands that can match up to the success of sweets brand Chokotoff. For many families, a cupboard without a bag of this through-and-through Belgian product is hard to imagine.

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  • Launching the Becel pro.activ starter’s kit

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    The Belgian League of Cardiologists has pointed out that nearly 7 out of 10 Belgians suffer from high cholesterol. However, many of them don’t realize they do. A routine check-up at the doctor’s often confronts people with the slumbering problem.

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  • Number of the Month: February 2013

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    Mobile devices, including smartphones, are becoming indispensable to our daily lives, changing consumer engagement and purchasing behaviour.

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  • Inspiration of the month: The Hole Story interactive playground

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    Imagine you just received the following briefing: promote the documentary ‘The Hole Story’ online and raise awareness for the social and ecological impact of the ever-expanding mining industry in Canada. Not an easy task, indeed. Because, to be honest: how on earth do you make a weighty documentary fun in an online environment? With great ease, so it seems. At least, that’s the way creative workshop Akufen took on the mission.

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  • Narrowcasting case: Eni TV

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    Being a fairly new marketing medium, Narrowcasting has gained a dominant position in a relatively short time span. It has proven to be a highly effective way to aim brand and marketing messages directly at consumers where they’re the most susceptible to influences: the store.

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  • Number of the Month: January 2013

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    Catch up on key mobile, social media and digital marketing results published in 2012!

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