Wednesday, January 23, 2013
Imagine you just received the following briefing: promote the documentary ‘The Hole Story’ online and raise awareness for the social and ecological impact of the ever-expanding mining industry in Canada. Not an easy task, indeed. Because, to be honest: how on earth do you make a weighty documentary fun in an online environment? With great ease, so it seems. At least, that’s the way creative workshop Akufen took on the mission.
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Tuesday, January 22, 2013
Being a fairly new marketing medium, Narrowcasting has gained a dominant position in a relatively short time span. It has proven to be a highly effective way to aim brand and marketing messages directly at consumers where they’re the most susceptible to influences: the store.
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Tuesday, January 22, 2013
Catch up on key mobile, social media and digital marketing results published in 2012!
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Friday, December 21, 2012
Groeten uit Mechelen
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Wednesday, December 12, 2012
Ik zie glas en licht. Erg veel licht. En als ik naar boven kijk, zie ik de hemel. Nog wat tussenmuurtjes, hier en daar een likje verf en we kunnen verhuizen naar onze nieuwe kantoren in Mechelen.
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Wednesday, December 05, 2012
Once again, a big thank you for everyone attending our second edition of the 'WassUp Recap' sessions!
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Friday, November 30, 2012
Mechelen here we come. En binnenkort is het écht zover. Ondertussen leggen we kilometers netwerkkabel, wifi spots, server racks, ventilatie, vloeren,… Nog wel wat werk voor 1 januari, maar het goat lukke. Sûr et certain. Volgende week meer.
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Tuesday, November 13, 2012
Does Pinterest have an effect on purchase decisions?
We have all heard of Pinterest by now. Lots of marketers are wondering if and how to use this new social tool in their advantage. It all seems nice enough and joining will give our brand that modern edge. But in the end: will it really have an effect on purchase decisions and tangible sales?
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Tuesday, November 13, 2012
We know, shopping for Christmas gifts can be a drag sometimes. Still, you don’t want to let any of your friends and relatives down, so you go the extra miles to buy them the best present you can get. So, what if you could do all the ‘hard work’ – the shop hopping, the shelf digging and the actual choosing — from your comfy chair at home? That’s what inspired us for this year’s edition of the Fnac Christmas catalogue.
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Tuesday, November 13, 2012
How should brands react to negative posts on their social media brand pages? React defensively? Simply ignore them? Or as most social media rulebooks suggest: react in a transparent, clear way?
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Wednesday, October 10, 2012
Who wants to be listed no.1 in Google?
Search engines are influential channels in the awareness and consideration stages of the decision-making process and represent an essential component to a balanced digital channel mix.
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Wednesday, October 10, 2012
Rewarding a community of consumer heroes
Last September, we helped Solo Open Kitchen, Belgium’s most lively cooking community, add a tasty dose of gamification to its platform. Nearly 50% of the members use their cooking journal on a regular basis. The best proof of the site’s user-generated succes? A stunning 76% of the 13,500 recipes on Solo Open Kitchen have been uploaded by members. Over 8,000 comments and tips have been exchanged. In short: Solo Open Kitchen has everything a brand community owner could possibly dream of.
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Wednesday, October 10, 2012
A saucy activation app for Knorr Belgium
A dash of delicious gravy is the proverbial ‘icing on the cake’ for your daily meals. However, preparing gravy at home takes some expertise and extra time in your kitchen. Knowing that, Knorr called in the help of their international chefs to create two new tasty recipes for instant gravy: Sausketeltje ‘Natuur’ (excellent for chicken, pork and veal) and ‘Intens’ (a perfect match with beef dishes). Gravy lovers rejoice!
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Wednesday, October 10, 2012
Nowadays, it’s becoming harder for people to free up time to read books. Do publishers just have to accept that simple fact? Penguin Books, the iconic publisher of British literature, surely doesn’t. They embraced the e-book and upgraded it to something that’s so much richer than just the digital version of its printed version.
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Monday, September 10, 2012
Why is EdgeRank so important for successful Facebook marketing?
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