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Customer relationship management
CRM is a great idea, but often it stops at the CRM system:
a wonderful database but little result. LUON MarketWatch specialises
in CRM “action.” For instance…
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You’ve sent
an invitation for an important business development event to 300 contacts.
How do you convince enough (or more) prospects to attend? And after the
event, how do you measure your attendees satisfaction? Are there any interesting
prospects out there you’ve missed out (like the ones who have an
interest in your offer, but haven’t got round to actually contacting
you)?
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You are planning a direct marketing
campaign. We’ll hand you techniques to optimize your response rate.
And show you how powerful the effect can be when coupling a direct mailpiece
or e-mail with a telemarketing campaign. |
Whatever the context, LUON MarketWatch can continuously enrich
your databases. It’s our bread and butter. So that you can focus
on yours.
> Market research
> Business development programs
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