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Market research
The LUON MarketWatch research services have one common goal — to develop
business through:
Syndicated market research
Our gathering of intelligence isn’t limited to the customised work
we do on behalf of individual customers. We are constantly studying IT demand,
trends and management issues across the economy and the value chain. Each
year we tackle approximately six to seven vertical industry sectors. Twice
a year we monitor the IT channel’s business strategy, sales expectations
and satisfaction with vendors and distributors. And to top it off we have
a corporate programme which assesses ICT management trends and satisfaction
with core suppliers (in telecom, IT services, etc) among the Top 100 corporations
in Belgium.
All this work is done:
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to inspire and develop our team. We have a highly efficient team
of researchers and consultants, who operate autonomously in conversations
with leading business and technology managers. |
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to sharpen our knowledge base,
so that our ad hoc (and often highly customised) work can be deployed
faster and stretches further in tactical
insight and advice |
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to develop products and services
that make our customers run their business more effectively: market research
and ‘best practice’ reports, onsite presentations and workshops,
roundtable meetings,… |
to help determine our research agenda
Ad hoc market research
Determining whether the market is ready for a product or service
and finding out exactly where business opportunities are located.
Or pinpointing where you should focus to stay one step ahead of
the evergrowing competition
on today’s market. It’s just a small sample of the ad hoc services
LUON MarketWatch can offer your company.
Customer satisfaction & loyalty
Most of us are familiar with these unwritten rules: it’s easier to
sell to customers than to prospects; you can dramatically increase your
profits by achieving a minimal increase in sales within your own customer
base; 20% of customers are responsible for 80% of your profits; focus on
cross-selling and up-selling, and so on. However, bringing them into practice
isn’t always obvious. How do I keep track of my customers’ intentions
in a cost-effective and useful manner? Once I have this information, what
do I do with it? Put otherwise: how can I make it work for me, so that it
improves my organisation immediately or reinforces the loyalty of my most
prized customers?
There is no shortage of providers in customer satisfaction research.
But often this type of research is strong on presentation and weak in impact.
Whereas we focus on impact and still manage to deliver a hell of a presentation.
Business partner search
You’re entering a new market, or launching a new product. You need a new
partner. But how do you find the right one without spending weeks or even months
searching? And how do you go about it in discretion to all concerned?
Whether it’s a major software or hardware company looking to introduce
new products, or an international niche player seeking a European foothold, LUON
MarketWatch has a proven track record in business partner search. Talk to us
and discover the possibilities for your company.
> Business development programs
> Customer relationship management
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