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marketing research
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In times where locating project opportunities becomes more challenging by the day, targeted research helps you gather critical information. Is the market ready for my (new) product or service? If so, where exactly are the opportunities? What is the competition doing and how do I compare? Where should I focus my efforts, and how should do that? These are just some of the typical questions we address in our marketing research.

With marketing research being an expertise on its own, a specialised business unit fully covers this specific area.

This team of skilled market researchers offers services in different areas of expertise:
• F2F, telephone and online surveying
• In depth data analysis
• Campaign follow up & database enrichment
• Customer satisfaction & loyalty research
• Panel surveying & customer lifecycle management
• Business partner research
• Customer business development & lead generation programs

Whatever your questions or needs, rest assured that our approach is pragmatic and absolutely result-oriented. Built to withstand today’s competitive, sales-driven market.

Business development programs
As most sales people can testify, locating project opportunities is an increasingly time-consuming and challenging task. Prospects are busier than ever, requiring persistent but respectful follow-up.

Our market research & business development team specialises in identifying—and stimulating—business opportunities in our customers’ target markets.

Depending on your specific needs and market context, we’ll work out a programme that
• detects short, mid and long-term opportunities
• creates awareness of your offering
• initiates a meaningful dialogue/interaction with “high potential” prospects
• generates ongoing market feedback to optimize your sales and marketing strategies

This way your team can focus on its core business: converting market intelligence and leads into sales and profit!


> Read about marketing communication that aims for result.

Talk to us
We can help you locate the best project opportunities.
Call our business development director Luc Robijns at +32 2 686 00 12 or email him at .
brusselsesteenweg 560 be-3090 overijse belgium - tel + 32 2 686 00 10 - fax + 32 2 686 00 19 - info@luon.com Sitemap  |  Privacy policy