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Management Centre Europe: catalogue restyling / website redesign.
MCE was looking for tactical advice and operational support for some of its key marketing and communication activities. This included restyling their catalogues into magalogues (hybrid of a magazine and a catalogue) as well as implementing a new website.
LUON helped to create the strategy, the new design, the tools and the platform to share and exchange content, both offline and online.
Magalogues
The magalogues focus on providing customers and potential customers with articles on current business issues and information on MCE’s offering and solutions as well as on building traffic to the MCE website. Bottom line: to generate sales.
From this point of view, structure, readability, scanability and attractiveness are of capital importance. We made sure the reader intuitively finds the information he is looking for. The magalogue is packed with relevant content i.e. articles with clear added value for the target group. Additionally, the magalogue is a need creation tool for companies looking for tailor made management development. These programmes focus on customer specific needs and can be delivered at any location, globally.
Designed every 4 months by LUON, 250,000 copies of the MCE magalogue are distributed in Europe and the Middle East.
Discover the new catalogue
(Click the "1:1" button to see the publication in full size)
Website
After having redesigned the MCE catalogues, the company also called upon LUON to restructure and redesign their website. This resulted in a totally revamped site structure, a new and appealing graphical design (aligned to the catalogue redesign), intuitive navigation, full site searchability and an easy-to-use workshop search function.
The site is built with the latest Ektron CMS 400.net content management technology including full blog and wiki functionalities. LUON is a certified Ektron partner.
Visit the website www.mce-ama.com |
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