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KetnetKick logo
Although TV is still number one for entertainment and edutainment, young people are increasingly turning towards other forms of entertaiment. This trend sparked the idea of KetnetKick, an interactive community around KETNET.
After a first internal design session, we selected four basic proposals. In order to gain a better idea of which design appealed the most to the target group, LUON organized a mini-survey in the playgrounds of Overijse. Children between 6 and 12 gave us a clear indication of which logo was their favourite. This logo was refined and also chosen by the KETNET team as the winning design. Which proves our point:
testing is king! |
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