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American Express Corporate Travel
The objectives of Amex were twofold: enhance the usability of its
website and implement a reliable and easy emailing tool. Their website
is used daily by clients in the BeLux as a travel tool and a point of
reference, which requires a tool to quickly and accurately update certain
sections on the site. That's where our Dynamic Content Manager came in.
In addition to that, Amex BeLux actively monitors world events 24/7 and -
in case of any crisis or issue that might affect their clients' travel plans -
they immediately send out flash warnings to a mailing list of subscribers. That
called for a tool that allowed easy, immediate access to their mailing list: Dynamic
Broadcaster. It allows the creation and lightning-fast mail-out of customized messages
on the fly, and gives access to statistics about the reception/usages/click-through rates,
etc. of the emails. |
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