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Functional sales and channel material
Dunlop needed product guides that could be used with retailers around Europe – 16 different local versions in 10 languages. The brochure needed to cover the different ranges of tyres, be a positive reflection upon their brand whilst assisting the retailer in quickly identifying and addressing the needs of the customer.
So they came to us. The resulting brochures and fitment guides focussed on usability, easy reference and easy comparison – thereby helping the retailer to ensure that the customer got the best tyre for their needs and bike. And in that way guiding both parties in the sales decision process.
To support the customer further and give a good taste of Dunlop Motor Tyres possibilities, we also produced small pocked-size brochures intended for distribution at the point-of-sale – provide the customer with information about the wide variety of solutions for his/her vehicle. |
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