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Play, win, learn, support
In order to attract the Belgian MSN Messenger audience to the Ello Mobile offering, LUON created an online campaign within the Messenger tabs.
A game offering participants chances to win (prizes such as 25 years of free mobile use), attracting massive opt-in registrations (and thus bringing new contacts
into our communication cycle) and at the same time introducing the story and the philosophy behind the mobile operator. The game is the message.
Game themes will be updated on a fortnightly basis to regularly offer fresh content and to highlight a different Ello Mobile project every time.
Play the game
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