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Ello Cadeau - a sensitive gift
To boost end of year sales and to position Ello Mobile as a sensible alternative in mobile telephony, LUON created a gift card campaign. Via PR, e-mail and online advertising, audience awareness is created.
The offer is simple and straightforward: instead of the tradional gifts, you offer an Ello Mobile gift-card. Various values with different possibilities. And the recipient can choose for themself which projects to support with their calls and text messages. Giving is calling, calling is giving.
More at http://www.ello-mobile.be
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