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How do you build yourself a super sales catalogue?
LUON edits Fnac’s annual Christmas catalogue, including copywriting, design and production of the catalogue. The backbone of this ambitious project is an online content management system, custom-built by LUON, which allows FNAC unit managers to upload and manage product specifications, text and images throughout the copywriting and design phase. This application considerably simplified the production process and helped reduce the design period to around 4 weeks. Containing 100 full-colour pages with over 950 products in 10 different categories, the FNAC Christmas catalogue is available at all Belgian FNAC retail stores and online in a digital format. |
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