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Putting the customer's needs first
Solution-driven guides for Fnac
In order to help their customers choose the right ICT products, LUON creates solution-oriented guides for Fnac. One catalogue is about home PCs and software whilst another is about imaging and mobiles.
To enable the highest usability, the catalogues are clearly colour-coded and an introduction to each section provides direct reference to specific product ranges.
This is all designed with the intention of making the catalogues as 'browsable' as possible whilst still delivering the functional guides that Fnac customers need.
Top-products are highlighted, combined with member-specific benefits and designed to support sales and to build traffic to the shops and online store.
The guides are part of an on-going focus upon underlining Fnac's determination to offer quality and value-adding services as opposed to merely hard discounts. They also perfectly visualise the full product range available to customers looking for a specific solution.
Alongside the concept and the tactics, LUON manages all content collection, copywriting of product features, graphics as well as production and delivery to the Belgian Fnac retail outlets.
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