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FNAC solution based catalogues
FNAC entrusted LUON to design and create a range of catalogues to showcase particular products. Each catalogue is designed to provide a perfect blend of eye-catching imagery and layout with a wealth of easily accessible information. For each catalogue, a unifying theme was developed that not only conveys a sense of joie de vivre, but also proves visually appealing in its own right without detracting from the benefits of the featured products. The marketing and sales material supports the FNAC positioning in offering consumers a broad as well as deep selection. And it provides FNAC customers with a convenient manner in which to plan their future purchases.
Targetted catalogues are created around gaming, mobility solutions, the back-to-school theme, MP3 players, digital cameras and accessories. |
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