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Lineapelle Event
Italy’s largest and most important professional fair for international
shoe manufacturers.
Phase 1 – Traffic Building & Lead Generation (week 1)
Design and copywriting
of a highly personalized invitation to selected customers and prospects.
Phase 2 – Traffic Building & Lead Generation (week 2 - 3)
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Phone follow-up
of the invitation by LUON MarketWatch |
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Cleansing & qualitative
updating of the contact database |
Phase 3 – Traffic Building to website & Lead Generation (week 4 onward)
Mail-out of the first edition of e-newsletter to everyone who registered via the mailpiece, through phone follow-up, and face-to-face contacts at the Lineapelle event itself.
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