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Kluwer campaign drivers
In the past, each new product was communicated in a freshly-created style. In line with their desire to promote the image of Kluwer as a unified company, we suggested that a uniform approach should be adopted for all future communications.
The concept adopted a purely copy-based approach with a highly distinctive visual theme to support it and to ensure instant recognition.
These campaign drivers (for DM, emails, brochures, etc.) create a uniformity of approach and visual style for all future communications and will be used across all channels.
A powerful visual style that is instantly associated with Kluwer. |
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