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Pervasive.SQL - The world's strongest 6-pack
The main goal of this campaign was to market a 6-user version of an existing license package to the Pervasive ISV's (Independent Software Vendors) via a network of distributors. It was launched as a test case in 5 countries (Slovenia, the Czech Republic, Hungary, Poland and Russia), thus giving 6 Eastern European distributors the opportunity to get a head start in sales. The campaign included an HTML e-mailer, a special campaign site, posters and a mailpiece with personalized 6-packs of Pervasive power drinks. The result: 4 out of 6 ISV's knew a considerable sales growth throughout the 10 campaign weeks.
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