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Pervasive Postgres acquisition campaign
Our mission for this project: to market the Pervasive open source technology
in combination with an established service and support offering, whilst removing
one of the key barriers to enterprise adoption of open source projects.
Based on the Pervasive service value proposition, LUON created a campaign that brought the support offer to life via a highly personalized information process and package. Via profiling and need detection by the interaction center and online, Pervasive's differentiating promises were extended into creation.
We developed high-impact introduction packs, taking the recipient on a tour through the entire service package. Starting from the personalized outer box, the recipient is drawn into the targeted content and assisted by audio guidance on a preloaded mp3 player. The content and design match the profile of decision makers in large enterprises.
The package, which was produced on demand, paved the way for Pervasive Software 's
sales teams, enabling them to start up high-level prospect relationships and
close deals more efficiently within their complex market. |
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