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Protefix communication support
Revogan asked LUON to devise a concept that would reflect and promote their Protefix range of denture products. We were – of course – only too happy to oblige.
We started by surveying the dentists who would be prescribing these products to gather their opinions and to assess their needs. From this feedback we were able to decide upon not just the campaign images and slogans, but also some promotional items that would not only promote the Protefix range, but would also address the needs of the dentists.
One of these items was a prescription pad for dentists wishing to prescribe Protefix products.
The prescription pad itself was carefully designed with simplicity and ease-of-use as the primary concerns. In addition to a visually-pleasing layout, it also offered the dentist easy access to product information and a comprehensive list of products for them to choose from. Each pad also had a simple coupon to send to Revogan when it is time to order a replacement.
In addition to the prescription pad, LUON also produced some attractive POS display materials too.
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