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Global e-newsletters
Sent to 52 local markets in 31 different languages, the Sony Ericsson
e-news needs to create top of mind and interaction, build relationships and
strengthen brand positioning. To optimize customer experience, the content
for different consumer clusters is based on past click behaviour and website
behaviour, customer type and ownership data, stated preferences and local
market status.
Result: an average clickthrough ratio of 24,5%.
The Sony Ericsson e-newsletters have been selected as an Official Honoree in The Webby Awards 2007. Category: Other Advertising - Email Marketing
This campaign won Silver at the 2007 Davey Awards in the category Online Advertising/ Games and Applications.
Winner Cuckoo Awards 2008, Best Targetted Campaign |
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