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Customer registration tactics & process
In order to motivate offline buyers for online registration, LUON
continuously develops automated communication scenarios.
Objectives:
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Launch the communication immediately after purchase, which enables
us to influence the purchase lifecycle and motivate new SEMC customers to
register (and draw them to the site). |
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Post-purchase confirmation as an essential driver in customer experience. |
Starting from within the product box, over product specific campaign
sites and profiled double opt-in e-mails towards welcome e-mails. These include
highly personalised content based on profile and preferences. It’s an
exchange of value: info for info. |
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