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Sony Ericsson WorldQuest.05
Sony Ericsson WorldQuest.05 is an addictive global reality game with
live contestants and online interaction. It’s a campaign LUON created
to run in 27 local Sony Ericsson markets in order to drive brand recognition
and a positive brand experience. During the campaign – live and online,
the focus is on the Sony Ericsson mobile phone as key to complete all challenges
successfully.
The campaign site attracted 1.3 million unique visitors and generated massive return on investment for all participating local markets.
Discover all about the campaign & the winners |
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