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New data acquisition campaign for Sony Ericsson
A brand new customer acquisition game for Sony Ericsson has gone online. A fun game, a delicious prize, a simple concept. And it looks great.
The hero phone: Sony Ericsson's Z520 clamshell. The theme: "Join us at the club". The location: Culture Club, Ghent. The music: Nid & Sancy. The production: LUON.
The beautifully designed game runs in 42 local markets and contributes in providing the online audience with an energised brand experience.
At the same time it brings them into contact with Sony Ericsson's entertainment, imaging and mobile music offering in a playful way.
Players leave their emails in return for a chance to play and win a brand new Sony Ericsson mobile phone - everybody wins!
This Z520 game is part of a series of acquisition formats for visitors to the SonyEricsson.com websites. By offering the possibility to enter into a game and win a mobile, the campaigns aim to create immediate first interaction and invite consumers to enter into a relationship with Sony Ericsson.
The Sony Ericsson Z520 Let's Play campaign won an IAC Award 2007 from the American Web Marketing Association. Category: Best Telecommunication Rich Media Online Campaign
Play the game |
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