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Launching Sony Ericsson's new brand identity
When Sony Ericsson decided to redesign their entire look and feel, LUON launched a campaign to both inform and engage the existing global online customer database.
We created an easy to use campaign site that allows visitors to design and send personalised e-cards to friends. Allowing users to integrate their own pictures,
own messages, own copy within the new brand design. And with the additional trigger that the most innovative, interesting and downright cool entries will be chosen
for use in future Sony Ericsson campaigns.
It's a way of rewarding the loyalty of our large online audience whilst stimulating their experience and acceptance of the new brand. Providing loyal
customers with not only a positive brand experience, but also a feeling of engagement and inclusion.
Create your e-card now |
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