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Sony Ericsson Global

Mobile games for an emotional brand experience

A friendly and interactive festive campaign in combination with a mobile game.
What more could you need to thank your online and mobile audiences at the end of the year? A combination of 3D design, appealing graphics, interaction and a downloadable mobile game.

A brand experience campaign aimed at the 5 million strong e-dm audience of Sony Ericsson, the worlds’ #4 mobile handset maker.

This campaign won Gold at the 2007 Davey Awards in the category Online Advertising/ Games and Applications.

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